Search a route : Let's start a trip!

Service Status : 3 ways to view :)

My account : Personalise your app

Price Display : See your discount!

Offline Trip : Track the route anywhere

Users can search for route suggestions in the search bar based on their requirements.

The Status page offers diverse ways for users to check service status, accessible via the navigation on the home page or the map.

In the "My Account" section, users can follow the provided prompts to link their Oyster Card and Railcard. In addition, users can see the favourite routes they saved and the history trips record.

Providing toggle button for Railcard discounts to view accurate costs and potential discounts clearly and concisely.

Allowing users to quickly access their current route, historical trips and favourites even offline via a floating "Recent Trip" shortcut.

Users also can download the route to their photo album by their own.

Click on a station on the map

View through navigation

Status alerts on routes

Search a route : Let's start a trip!

Users can search for route suggestions in the search bar based on their requirements.

Service Status : 3 ways to view :)

The Status page offers diverse ways for users to check service status, accessible via the navigation on the home page or the map.

Click on a station on the map

View through navigation

Status alerts on routes

My account : Personalise your app

Price Display : See your discount!

Offline Trip : Track the route anywhere

In the "My Account" section, users can follow the provided prompts to link their Oyster Card and Railcard. In addition, users can see the favourite routes they saved and the history trips record.

Providing toggle button for Railcard discounts to view accurate costs and potential discounts clearly and concisely.

Allowing users to quickly access their current route, historical trips and favourites even offline via a floating "Recent Trip" shortcut.

Users also can download the route to their photo album by their own.


Gigi Yang

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Problem Statement 

Project Objectives

Role

Transport for London observes over five million daily Tube passengers, underscoring public transport's vital role for commuters. Despite numerous transport apps, recognized design shortcomings, such as insufficient service updates, network instability, and missing fare details, impede effective user journey planning.

Our goal is to develop new solutions for the London public transport app, enabling users to plan journeys quickly, access clear information on service status and fares, and improve money management.

UI/UX Designer

Schedule

Jan-May, 2023 (4 month)



User research, Mobile app design, UI flow, Information architecture, Wireframing, Tree testing, Prototyping



Process

The project is a design proposal to provide a new solution for London's public transport apps to help passengers enjoy a seamless journey experience. We thoroughly researched current problems and user needs, utilizing diverse testing methods to validate our design and gather user feedback, ultimately guiding our final design decisions.


Age : 16-45s

Main Target : London daily commuters

Sub Target : Tourists



Based on the research, we have narrowed our focus to London's young adults daily commuters (office workers and students), who are the most frequent users of London's public transport, low and middle-income households.

To pinpoint the target group, the study analyzed public transport usage across age groups, explored the relationship between income and transport preference, and considered overseas tourists as potential users.

Target groups

Who is our target group ?

Personas

User Journey Map

To design the experience with the user's emotional state in mind, we also created a user journey map, considering the points where user would have negative responses during their journey, to help us find the opportunities to increase the user's positive emotions.



The initial application framework

Low-Fidelity Prototype



Taking into consideration the results from the tree testing, the low-fidelity prototypes were designed to display the pages of critical functions, including the interactions and pop-up windows between these pages were also made to present the key actions and enable navigation.

Journey with Ease

Your Trusted London Travel Companion

A mobile app designed for London transport aims to assist travelers in planning their journeys with greater ease and efficiency.